Balenciaga has pioneered the integration of high fashion with spatial computing through its Apple Vision Pro app, offering an immersive experience that redefines the traditional runway show.(atomicdigital.design)
🎥 Immersive Runway Experiences
The app features 180-degree stereoscopic videos of Balenciaga’s Summer 2025, 53rd Couture, and Spring 2025 collections, captured with specialized cameras and advanced post-processing to provide users with a front-row experience of the shows. (Apple)
đź“– Interactive 3D Lookbooks
Users can explore a 3D lookbook of the Summer 2025 collection, utilizing spatial imaging to give each look visual depth, surpassing traditional 2D images. (Apple)
🎧 Spatial Audio Integration
The app incorporates spatial audio features that enhance the viewing experience of the shows. Balenciaga’s signature soundtracks are delivered through dual-driver audio pods with ambient audio integration, creating a layered auditory environment. (balenciaga.com, balenciaga.com)
đź‘ś Interactive Accessories
A new Accessories tab allows users to interact with select pieces from the Summer 2025 collection, such as the Nano Top Handle Bag, Basketball Sneaker, and 360 Mask Sunglasses, rendered for spatial gestures. (Apple)
🏛️ Virtual Couture Salon Tour
In the 53rd Couture section, the app offers a guided tour of Balenciaga’s couture salon in Paris, complete with narration and optional subtitles in English and Chinese, allowing global audiences to experience the heritage of the House. (Apple)
Developed in collaboration with Atomic Digital Design, this app positions Balenciaga at the forefront of digital fashion innovation, offering users a unique blend of technology and artistry. (Hypebae)
