Stone Island has unveiled a fully reimagined website, marking a significant milestone in its digital transformation under CEO Robert Triefus. This initiative aligns with the brand’s commitment to innovation and storytelling, bringing its digital operations in-house for the first time since 2008.(Vogue Business)
🧭 Embracing the “LAB and LIFE” Philosophy
Central to the new website is Stone Island’s dual philosophy of “LAB” and “LIFE.” “LAB” emphasizes the brand’s dedication to material research and product innovation, while “LIFE” celebrates the global communities that embody the Stone Island ethos. This approach offers users an immersive experience that reflects both the technical and cultural aspects of the brand. (LinkedIn, Little Black Book)
🎨 Design and User Experience
Developed in collaboration with creative agency R/GA and creative director Ibrahem Hasan, the website features a modular design that allows for dynamic storytelling. Product pages showcase high-resolution imagery, 360-degree videos, and detailed information, providing a comprehensive view of Stone Island’s offerings. The site also includes a digital archive inspired by the brand’s “Selected Works” exhibition, offering insights into its rich history. (LinkedIn, LinkedIn, Vogue Business)
🌐 Enhanced Omnichannel Services
By internalizing its e-commerce operations, Stone Island has improved its omnichannel capabilities. Customers now benefit from faster shipping, in-store pickups, and streamlined returns and exchanges. The website is available in 34 countries and nine languages, ensuring a seamless experience for a global audience. (LinkedIn, LinkedIn, Vogue Business)
🤖 Leveraging Technology for Personalization
The brand is integrating AI to enhance customer interactions, including personalized product recommendations and predictive supply chain modeling. This technological advancement aims to provide a more tailored shopping experience while maintaining the brand’s core values. (Vogue Business)
🛍️ Exclusive Online Offerings
The revamped website serves as the primary platform for exclusive product drops, limited-edition collaborations, and online-only colorways. It also provides comprehensive coverage of sub-collections like STONE ISLAND GHOST, MARINA, and STELLINA, offering fans a deeper dive into the brand’s diverse range. (Vogue Business, LinkedIn)
This digital overhaul signifies Stone Island’s dedication to merging its innovative spirit with a user-centric online presence, setting a new standard for luxury fashion e-commerce.
