The Council of Fashion Designers of America (CFDA) has partnered with AI startup Raive to assist its over 400 fashion industry members in understanding and utilizing generative AI. This collaboration aims to protect designers’ intellectual property and teach them how AI can enhance their creative processes. The education and pilot programs will explore safe AI applications, focusing on brand protection and economic opportunities. Companies including Alice + Olivia will work closely with Raive to develop internal AI strategies and create bespoke generative AI models. These initiatives will help designers streamline their design cycles and innovate, despite concerns about job security and intellectual property rights. The CFDA sees generative AI as a transformative shift in the fashion industry, emphasizing long-term potential similar to past tech advancements like e-commerce and social media. (Vogue Business)
Raive, founded in 2022, has developed a foundational AI model designed to attribute the use of specific intellectual property and provide royalties to licensed IP holders. Participating brands can choose to integrate their IP into Raive’s system, allowing for compensation when their designs are used in AI-generated content. This approach addresses concerns about unauthorized use of protected works in AI-generated creations. (Vogue Business)
The CFDA’s initiative reflects a broader trend in the fashion industry, where brands are exploring the integration of generative AI into their design processes. For instance, designers like Hillary Taymour of Collina Strada and Olivier Rousteing of Balmain have experimented with AI to remix past designs into new creations. While AI offers opportunities for innovation and efficiency, it also raises questions about the future of creativity and employment in the fashion sector. (Vogue Business)
Overall, the CFDA’s partnership with Raive represents a proactive step towards equipping designers with the tools and knowledge to navigate the evolving landscape of generative AI in fashion.(X (formerly Twitter))
