Scandinavian fashion label Ganni has announced a four-year agreement with LA-based material innovator Ambercycle

By Flawless Magazine

Scandinavian fashion label Ganni has announced a four-year agreement with LA-based material innovator Ambercycle, signalling a bold step toward scaling textile-to-textile recycling — one of fashion’s most elusive sustainability frontiers.

The partnership centres around Ambercycle’s flagship product, Cycora®, a regenerated polyester made from end-of-life garments. Ganni plans to integrate the recycled fibre into its collections starting in 2025, with an aim to displace virgin polyester in select product categories.

Ganni Inks Four-Year Deal With Polyester Recycler
Ganni Inks Four-Year Deal With Polyester Recycler

The Challenge of Polyester Waste

Polyester is the most widely used fibre in fashion — cheap, durable, and petroleum-derived. But it comes with steep environmental costs: non-biodegradability, microplastic pollution, and significant carbon emissions. Textile-to-textile recycling for synthetics has long remained out of reach due to the complexity of separating blended fabrics and ensuring consistent fibre quality.

Ambercycle claims its proprietary molecular regeneration process breaks down used polyester at the polymer level, removing dyes and impurities, then reconstructs it into new, high-quality fibre. If scalable, this could mark a turning point for circularity in synthetic textiles.

A Shared Vision for Impact

Ganni, known for its outspoken climate positioning and responsible production goals, sees the deal as an investment in long-term material transformation. “Textile-to-textile recycling is the future,” said founder Nicolaj Reffstrup. “We need to stop digging up new materials and start reusing what already exists.”

While Ambercycle is still in early growth stages, the company is ramping up its commercial production. Its partnership with Ganni could accelerate visibility and demand, while setting a precedent for other mid-size brands to follow.

Industry Implications

The deal underscores a growing appetite for next-gen materials among conscious fashion brands. But the path to mainstream adoption is paved with challenges: cost, limited infrastructure, and the need for cross-industry collaboration.

Still, experts are watching closely. “What Ambercycle is doing has the potential to unlock circularity at scale,” said one sustainability analyst. “If Ganni can help prove the commercial case, it could inspire a wave of investment and innovation.”

Flawless Perspective

This partnership is more than a PR move — it’s a signal that scalable circular solutions are finally reaching the product level. Ganni and Ambercycle’s alignment could help push polyester recycling beyond the lab and into wardrobes worldwide.

Circularity isn’t a buzzword — it’s a blueprint. Deals like this show how fashion can begin to build it for real.

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