Why You Should Be Wary About Incredible Online Fast fashion Shopping Deals
Fast fashion is the term used to describe clothing designs that move quickly from the catwalk to stores to take advantage of trends.
Fast Fashion describes cheap, stylish, mass-produced clothes that have a huge impact on the environment positively and negatively. It is trendy and almost accessible everywhere…
Stealing designs is at the core of the fast fashion business model. Fast fashion brands can make an exact replica of designs on the runway and make it available in a less amount of time through mass productions and using cheap materials
SOME COMMON PROBLEMS WITH FAST FASHION
- Pollution
- Stealing
- Cheap Labor
HOW TO SPOT A FAST FASHION BRAND
- They are fast to produce & release clothes after seeing a trend on the catwalk or on celebrity
- They produce clothes in big factories with a lot of underpaid workers
- A lot of their clothes are made from cheap and poor quality materials
- They do not care how the waste they make affects the environment
WHAT ARE FAST FASHION BRANDS?
Fast fashion refers to brands that produce high volumes of clothing throughout the year. Fast fashion brands are almost in every countries.
Examples of fast fashion Brands
UNIQLO
A Japanese Brands that sells casual clothing
STRADIVARIUS
it’s a Spanish brands that sells women’s clothings. In 1999 they were taken over by a group called INDITEX.
They have over 900 stores across the globe and has been described as ‘Zara’s Twin Sister’s
TOPSHOP
This is a multinational brands that sells clothes, shoes, cosmetics and accessories
PRIMARK
This is an Irish retail fashion brand. Unlike other brands, they sell clothes for all ages, homeware and confectionery
RIP CURL
This retail fashion brand makes surfing sportwears and are major sponsors in the world of athletics.
FASHION NOVA
Fashion Nova is an American fast fashion retail company. The company primarily operates online, but it also has five brick-and-mortar locations.
Fashion Nova is known to use social media marketing, particularly on Instagram. In 2018 they were the number 1 most searched fashion brand on Google.
SHEIN
It is one of the fast growing fast fashion brand. Search on any Social media for fashion hauls, SheIn orders are likely to be the first you would see. One of the major reasons they are selling so fast is that they offer a plus-size range.
Other examples of fast fashion brands; Zara, ASOS, Nasty Gal, H&M, Massimo Dutti, Mango, Pretty Little Thing and more…
WHY YOU SHOULD BE WARY OF FAST FASHION
There has been reports that some of the clothes were stitched with sos messages
They have more than fair share of labor controversies about subjecting their workers to modern day slavery by underpaying and overworking them
While their clothes might be cheap, they are of poor quality
There were accusations that some fast fashion brands removed the label of small and cheaper branded clothing and sell as theirs for higher price
Some still use animal products like exotic animal fur, down and leather
“There is nothing wrong in buying new clothes that are affordable. Why buy clothes that are rip off from others hard work while still make them with poor quality materials that don’t last”
SIMPLE WAYS TO AVOID FAST FASHION BRANDS
Buy from Sustainable clothing brands – fabrics derived from eco-friendly resources, such as sustainably grown fiber crops or recycled materials. There are a lot of sustainable brands that are betting against fast fashion brands like PACT, KOTN, QUINCE, ADAY, ABLE, SUMMERSAULT and more.
Don’t buy a lot at once – When you shop from a fast fashion brands, buying in small quantity will allow you see the quality of their materials and you won’t waste.
Buy from thrift stores – There is a high chance that 8 out 10 when shopping from a thrift store, you are buying original designs for less.
Buy from Small designer – There are plenty of small designers that you can shop from. Search for them in your area, read reviews and patronize them.
