Google has unveiled a transformative shopping experience with the introduction of AI Mode, a feature that integrates advanced artificial intelligence into the online shopping process. Announced at Google I/O 2025, AI Mode aims to personalize and streamline the way users discover, try on, and purchase clothing online.
👗 Virtual Try-On with Your Own Photo
One of the standout features of AI Mode is the enhanced Virtual Try-On capability. This tool allows users to upload a full-length photo of themselves and virtually try on a vast array of clothing items, including shirts, pants, skirts, and dresses. By leveraging a custom image generation model, the technology accurately simulates how different fabrics drape and fit on various body types, providing a realistic visualization of how garments would look on the user. This feature is currently available through Search Labs in the U.S. (The Times of India, The Verge, The Sun)
🛍️ Personalized Shopping with AI Mode
AI Mode offers a conversational, chat-like interface that assists users throughout their shopping journey. By combining Google’s Gemini AI capabilities with its extensive Shopping Graph—which encompasses over 50 billion product listings—AI Mode provides personalized product recommendations based on user preferences and queries. For instance, if a user is searching for a waterproof travel bag suitable for a trip to Portland in May, AI Mode can suggest options that meet these specific criteria, taking into account factors like weather conditions and travel needs. (blog.google, The Verge)
🛒 Agentic Checkout and Price Tracking
To further enhance the shopping experience, Google has introduced an agentic checkout feature within AI Mode. Users can set price alerts for specific products, and when the desired price point is reached, Google can automatically complete the purchase on the user’s behalf using Google Pay. This streamlined process ensures that users can take advantage of deals without missing out due to timing. (blog.google, The Verge)
🌍 Future Availability
While these features are currently rolling out in the U.S., Google has indicated plans for broader availability in the near future. The integration of AI into the shopping experience represents a significant shift towards more personalized and efficient online retail, aiming to replicate the confidence and convenience of in-store shopping.
For a visual overview of Google’s new AI shopping features, you might find this video informative:
Google AI’s Try-On Shopping is INSANE
