Google is revolutionizing the online shopping experience with the introduction of its new AI-powered features, including the “Try It On” tool and the conversational “AI Mode,” unveiled at the 2025 I/O developer conference. These innovations aim to provide users with a more immersive, personalized, and efficient way to shop for fashion and beauty products.(Axios, The Times of India)
đź‘— Virtual Try-On: Experience Clothes Before You Buy
Google’s “Try It On” feature allows users to virtually “wear” clothes before making a purchase. By uploading a photo, shoppers can see how different garments fit and look on their body, offering a more accurate representation than traditional product images. This tool is particularly beneficial for visualizing how items will fit various body types and poses. (The Times of India, blog.google)
The feature has been expanded to include a wider range of clothing items, such as pants and skirts, from hundreds of brands. Users can access this tool through Google Search or the Shopping tab on mobile and desktop devices. Once a product with a “try on” badge is selected, the virtual try-on experience is available, showcasing the garment on diverse models across different sizes and styles. (blog.google)
🛍️ AI Mode: A Conversational Shopping Assistant
AI Mode is a new chat-based feature that enables users to engage in conversational product searches. Integrated with Google’s Gemini AI and Shopping Graph, which includes over 50 billion updated listings, AI Mode enhances personalization by recalling previous queries and dynamically updating product suggestions. This tool aims to make online shopping more interactive and user-friendly, allowing for more detailed and specific product searches. (Vogue Business)
🧠Vision Match: Bringing Your Fashion Ideas to Life
Vision Match is another innovative feature that helps users find exactly what they’re looking for by describing a desired garment. By entering a detailed description, AI generates visual suggestions of similar shoppable products, bridging the gap between an idea and a purchase. Users can further refine their vision and browse products they can buy, making the shopping experience more intuitive and personalized. (blog.google, PYMNTS.com)
đź’„ Virtual Beauty Try-On: Experiment with Makeup Looks
In addition to fashion, Google has enhanced its beauty shopping experience with virtual makeup try-on capabilities. Users can test celebrity-inspired makeup looks using augmented reality (AR), combining products from multiple brands. By searching for terms like “soft glam” or “spring makeup” on mobile, users can tap “See the looks on you” and “try it on” to test products virtually. This feature allows for a more interactive and personalized beauty shopping experience. (Search Engine Land)
đź”® The Future of AI in Shopping
Google’s integration of AI into the shopping experience signifies a significant shift towards more personalized, interactive, and efficient online retail. By combining advanced AI models with the vast Shopping Graph, Google aims to provide users with a seamless and enjoyable shopping journey. These innovations not only enhance the shopping experience but also set a new standard for how technology can be leveraged to meet consumer needs in the fashion and beauty industries.(PYMNTS.com)
