Dr. Martens has appointed Carla Murphy, a seasoned executive from Adidas, as its new Chief Brand Officer, effective July 1, 2025. Murphy brings over two decades of experience in brand building and product leadership across lifestyle and performance footwear and apparel. At Adidas, she served as Senior Vice President & Global General Manager for Adidas Outdoor, overseeing the Terrex and Five Ten lines .(Retail Gazette)
In her new role at Dr. Martens, Murphy will be responsible for driving the brand’s strategy, vision, and creative direction. She will oversee global product, marketing, and sustainability divisions, reporting directly to CEO Ije Nwokorie, who previously held the Chief Brand Officer position .(TheIndustry.fashion, LinkedIn)
Murphy’s appointment is part of a broader effort by Dr. Martens to strengthen its leadership team and revitalize its brand amid challenging market conditions. Her extensive experience is expected to play a crucial role in connecting the brand with a wider audience in a culturally relevant way.(FashionNetwork)
“Joining the team and the brand at this moment is incredibly exciting,” Murphy stated. “There is a tremendous opportunity in this next chapter to break new ground and connect with an even wider audience in a truly meaningful and culturally relevant way.”
