Fast fashion may be affordable and accessible, but it comes at a staggering environmental and social cost. As the fashion industry continues to grow, so do its negative impacts—from pollution and water overuse to human rights violations and gender inequality. A systemic shift is urgently needed, and organizations in Geneva and around the world are uniting to push for a more sustainable future in fashion.
The Environmental Cost of Fashion
The global fashion industry is valued at USD 1.3 trillion and employs more than 300 million people across its value chain (Ellen MacArthur Foundation). But behind its growth lies an alarming environmental footprint:
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Fibre production has doubled from 58 million tonnes in 2000 to 116 million tonnes in 2022, and it’s projected to hit 147 million tonnes by 2030 (Textile Exchange, 2023).
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Consumers bought 60% more clothes in 2014 than in 2000, but kept them for half as long (McKinsey & Company, 2016).
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The industry is responsible for 10% of global carbon emissions and is the second-largest consumer of water among all industries.
Plastic in Textiles
Nearly 60% of clothing materials are made from synthetic fibres like polyester, which is derived from fossil fuels. These plastics shed microfibres into water systems with every wash, contributing to ocean pollution and entering the food chain.
International Cooperation on Sustainable Fashion
Geneva, as a global hub for diplomacy, trade, and environmental policy, plays a crucial role in shaping sustainable fashion policy. International organizations and NGOs are collaborating to:
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Advocate for circular fashion systems
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Promote sustainable textile innovation
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Ensure ethical labour practices and gender equity throughout the supply chain
International Day of Zero Waste 2025
Observed on March 30, this global day encourages responsible consumption and production. In 2025, the fashion industry will be a major focus, with events and campaigns highlighting the importance of reducing textile waste, reusing materials, and embracing slow fashion.
World Cotton Day
Celebrated every October 7, this day raises awareness about the challenges and opportunities in cotton production. It also promotes fair trade, sustainable farming practices, and the economic importance of cotton for millions of smallholder farmers worldwide.
The Role of Geneva
Home to key UN agencies and international trade bodies, Geneva plays a unique role in driving global standards for sustainable fashion. Initiatives from UNCTAD, UNECE, and other Geneva-based organizations are shaping the regulatory frameworks and policies needed for a just transition in the fashion sector.
What Can I Do?
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Buy less, choose well – invest in quality over quantity.
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Support ethical brands and secondhand fashion.
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Wash clothes less frequently and at lower temperatures to reduce microfibre shedding.
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Demand transparency from the brands you support.
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Educate others and amplify sustainable fashion messages on social media.
GEN Events (Geneva Environment Network)
Throughout the year, GEN hosts events and panels addressing:
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Fashion and circular economy
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Textile waste and recycling innovations
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Human rights in the garment industry
Stay informed and participate in shaping the future of fashion.
