Snapchat just announced that they’re teaming up with McDonald’s in a way that’s never been done before. And honestly, it’s kind of brilliant!
If you’re one of those people who uses the McDonald’s app, you can now convert your hard-earned McDonald’s points into a Snapchat+ subscription. Yes, you read that right – your Big Mac purchases can literally get you premium Snapchat features!
As Snapchat explained:
“McDonald’s and Snapchat are launching a first-of-its-kind collaboration where MyMcDonald’s Rewards users can exchange points for a one-month subscription to Snapchat+. This is the first time for McDonald’s to offer a digital subscription service as a redeemable reward.”
Why This McDonald’s Snapchat Deal Makes Perfect Sense
Let me tell you why this partnership is actually genius marketing. McDonald’s app has over 150 million users worldwide – that’s a massive pool of potential Snapchat+ subscribers! And when you think about it, there’s probably a huge overlap between people who love McDonald’s and people who are active on Snapchat.
Plus, Snapchat+ is already doing pretty well for itself. With over 15 million active subscribers, it’s actually beating out X Premium (formerly Twitter Blue) in the subscription game, even though both platforms launched their premium services around the same time. That’s pretty impressive!
This success really shows that Snapchat knows what their users want. They’ve always been ahead of the curve with AR filters and trending features, so it makes sense that their premium offering would be popular too.
How to Actually Get Your Free Snapchat+ with McDonald’s Points
Alright, here’s the part you’re probably most interested in, how do you actually make this work?
It’s pretty straightforward:
1. Open up your McDonald’s app (you know, the one you use to get those sweet deals)
2. Head over to your ‘Rewards & Deals’ section
3. Look for the Snapchat+ icon under “MoreRewards”
4. Exchange 1500 My McDonald’s points for a unique code
5. Use that code to activate your Snapchat+ subscription
“To redeem the Snapchat+ subscription, My McDonald’s users can head to their ‘Rewards & Deals’ and click on the Snapchat+ icon under “MoreRewards.” Users can then exchange 1500 My McDonald’s points to receive a unique code, which they can enter to become a Snapchat+ subscriber.”
The Fine Print
Before you get too excited, there are a few things to keep in mind:
– This is a limited-time offer running from June 10th through July 7th
– It’s only available for new Snapchat+ subscribers (sorry, current subscribers!)
– This deal is currently only available in the U.S.
So if you’ve been on the fence about trying Snapchat+ and you happen to have some McDonald’s points burning a hole in your digital pocket, this might be the perfect time to give it a shot!
My Take: Is This Partnership Actually Smart?
I think this is a really clever move from both companies. McDonald’s gets to offer something totally unique to their rewards program members, while Snapchat gets access to millions of potential new subscribers.
It’s also a great example of how brands are getting more creative with their partnerships. Instead of just doing traditional advertising, they’re finding ways to actually provide value to customers while promoting their services.
Plus, for us consumers, it’s pretty cool to see our everyday purchases (like that afternoon McDonald’s run) translate into something else we might actually want to try.
Should You Jump on This Deal?
If you’re already collecting McDonald’s points and you’ve been curious about Snapchat+, this seems like a no-brainer. You’re essentially getting a month of premium features for free (well, for points you were earning anyway).
Even if you end up not loving Snapchat+, you’ll have gotten to try it without spending any actual money. And who knows? You might discover some features you really enjoy!
