TikTok is testing out their own version of broadcast messaging that lets creators and brands send updates directly to their followers. It’s like having a VIP pass to behind-the-scenes content, announcements, and exclusive updates from the people you follow.
These bulletin boards work as one-way communication channels – kind of like when your favorite celebrity posts on their story, but instead of disappearing in 24 hours, these messages stick around for you to catch up on whenever you want.
How Does This TikTok Broadcasting Feature Work?
The setup is surprisingly simple, which I absolutely love. Creators who have access to this feature can jump into their inbox and create a new bulletin board with just a few taps.
They get to customize everything. They can give their bulletin board a catchy name, write a description that tells followers what to expect, and even choose whether to show a “Join” button right on their profile.
Once everything’s set up, creators can start sharing all kinds of content. We’re talking text updates, photos, and even videos – basically anything they want to communicate with their audience. They even get to post up to 20 bulletins every single day, so there’s always something fresh to check out.
Each bulletin can be up to 1,000 characters long, which gives creators plenty of room to share what’s on their mind without having to create a whole video about it. Sometimes you just want to say “Hey, I’m dropping a new song tomorrow” without all the extra production, you know?
What This Means for Content Creators and Brands
For creators, this opens up a whole new way to connect with their audience. Think about it – you can share quick updates about upcoming content, ask for feedback on ideas, or just chat about what’s happening in your life without having to plan and film an entire TikTok video.
Brands are probably already brainstorming how to use this for TikTok marketing strategies. They could share exclusive product launches, behind-the-scenes content from campaigns, or even customer service updates. The possibilities are pretty endless.
The daily limit of 20 bulletins keeps things from getting too overwhelming for followers while still giving creators plenty of opportunities to stay connected throughout the day.
