With more people preferring to text rather than call businesses, Meta’s latest announcements at their Conversations 2025 conference in Miami is exactly what we’ve all been waiting for.
The company is rolling out a bunch of new WhatsApp business tools and messaging options that could completely change how we interact with our favorite brands and local businesses. From AI-powered chat assistants to seamless Google integration, these updates are designed to make business communication smoother than ever.
The WhatsApp Business Updates
Google Integration
One of the coolest new features is the ability for businesses to add a WhatsApp button directly to their Google Business Profile.
This WhatsApp Google Business integration means businesses can meet customers exactly where they’re already searching.
Browse Without the Bounce
WhatsApp is introducing an in-app browser feature. Soon, when businesses send you links through WhatsApp, you won’t have to jump out of the app to check them out. You can browse everything right within WhatsApp, which means no more losing track of conversations while you’re checking out that special offer or product page.
Smarter Advertising Options
Meta is also beefing up their Click to Message ads with better optimization options. Businesses can now focus on driving purchases and leads more effectively through their WhatsApp marketing campaigns. They’re even introducing automatic-destination messaging ads that can direct customers to their preferred messaging app – whether that’s WhatsApp, Instagram Direct, or Messenger.
For business owners, this means your advertising budget can work harder and smarter, reaching customers on the platform they actually use.
More Business-Friendly Features
Flexible Platform Usage
WhatsApp Business users now have more flexibility than ever. The platform allows businesses to use both the WhatsApp Business Platform and the WhatsApp Business App simultaneously. This means small businesses can scale up their messaging capabilities without losing the personal touch that makes them special.
Enhanced E-commerce Integration
The new WhatsApp Shopify integration and connections with platforms like VTEX and WooCommerce are making online shopping communication much smoother. Businesses can now send order tracking updates directly through WhatsApp, and customers can receive one-time passwords and verification codes without leaving the conversation.
