Calvin Klein has found its global icon in SEVENTEEN’s Mingyu. Returning as the face of the brand’s Fall 2025 campaign, unveiled on August 19, the singer and model proves once again why his presence in fashion is impossible to ignore.
Shot by the creative duo Torso, the campaign highlights a denim-heavy collection rooted in Calvin Klein’s ’90s heritage. Straight jeans, carpenter fits, and bold trucker jackets adorned with an all-over CK emblem strike a balance between vintage nostalgia and modern edge. Against this clean, pared-back styling, Mingyu’s towering frame and magnetic aura become the true focus of the lens.
What makes this collaboration powerful is not just the clothes it’s Mingyu himself. Calvin Klein has allowed him to shine in his own skin, celebrating his bronzed tone and sculpted presence without forcing him into the mold of conventional fashion ideals. The images feel effortless yet commanding, redefining what masculinity and beauty can look like in a global campaign.
The cultural resonance is undeniable. In an industry often critiqued for homogeneity, Mingyu embodies both authenticity and representation. His role goes beyond that of a model; he has become a figure who bridges K-pop stardom with Western luxury fashion, expanding what it means to be a modern icon.
Online, the reaction has been nothing short of explosive. Fans around the world have flooded social media with praise, declaring him the “it boy” of Calvin Klein. But beyond the frenzy, this campaign cements a deeper truth: Mingyu is not simply wearing Calvin Klein, he is defining the brand’s current era.
Fans have erupted online, showering Mingyu with adoration:
“Kim mingyu you are absolutely INSANE…”
“Mingyu’s style game strong”
“He really is the it boy of Calvin Klein”
Fall 2025 may belong to denim, but it also belongs to Mingyu, a star whose visual power and cultural significance continue to reshape the fashion landscape.
