Selena Gomez is adding a fiery twist to beauty. Her brand Rare Beauty has officially teamed up with Tajín, the beloved Mexican spice company, to launch a limited edition makeup set inspired by bold chili flavors and vibrant cultural pride.
A Flavorful First for Beauty
The collection features a cheek and lip set designed with warm, spicy tones that reflect the zest and energy of Tajín. The shades draw from chili and chamoy hues, blending deep reds with copper-gold finishes. It is a rare crossover between beauty and food culture that feels both playful and meaningful.
The set is now available exclusively at Sephora, making it a collector’s must-have for fans of Rare Beauty, lovers of Tajín, and anyone who appreciates makeup with a cultural story behind it.
This collaboration is not just about new shades or pretty packaging. Both brands are channeling proceeds to causes close to their missions. Tajín’s portion will support Escuela Nacional de Cerámica in Mexico, which focuses on preserving traditional ceramics. Rare Beauty’s share will go toward the Rare Impact Foundation, Selena’s initiative to fund youth mental health services worldwide.
This partnership stands out because it celebrates community while giving back, merging self-expression through beauty with cultural heritage and social responsibility.
Selena’s Vision
Selena Gomez has long been vocal about creating makeup that is more than skin-deep. Rare Beauty has consistently pushed for inclusivity and authenticity in the beauty industry, and this collaboration adds another layer to that vision. By joining forces with Tajín, a brand that represents joy, spice, and heritage, she has managed to create a product line that is both fun and socially conscious.
Fans across social media are already raving about the unique concept, with many saying it reflects Selena’s ability to think outside the box and connect with people in unexpected ways. The launch has quickly become one of the most talked-about beauty releases of the season, blending culture, creativity, and cause-driven impact in one striking drop.
