I totally get it as busy entrepreneur – juggling client calls, putting out fires, managing your team, and somehow trying to grow your business all at the same time isn’t easy. The last thing you want to think about is crafting the perfect LinkedIn post or coming up with witty comments. But here’s the thing – while you’re busy with work, your competitors are showing up on LinkedIn every single day, building relationships and staying top-of-mind with your dream clients.
It’s frustrating because you know LinkedIn is where your ideal customers hang out. You know you should be there. But finding the time feels impossible when you’re already stretched thin. The good news is I’m here to help you and you only need to work smarter, not harder.
LinkedIn’s algorithm is pretty straightforward, it rewards consistency and engagement. When you disappear for weeks at a time, you’re essentially starting from scratch every time you come back. Your network forgets about you, and new connections don’t even know you exist.
These are some tactics that work for Busy professionals like us to remain visible on linked in:
1. Batch Your Content
Stop trying to create content on the fly. Instead, set aside a day and create a week’s worth of posts.
2. Schedule Linkedin Posts.
Write 3-5 posts and schedule them using LinkedIn’s native scheduler or tools like Buffer or Hootsuite, and that’s all it takes to be done for the week. You can also set notifications and alarms to remind you to Engange when your posts drops.
3. Strategic Commenting
Commenting on other people’s posts can be more powerful than posting your own content. When you leave thoughtful comments on posts from industry leaders or potential clients, you’re getting visibility without creating original content.
Spend 10 minutes each morning scrolling through your feed and leaving genuine, valuable comments. Ask questions, share quick insights, or simply acknowledge someone’s achievement. This keeps you visible and builds relationships simultaneously.
4. Repurpose Your Existing Content
You’re already creating content for your business – emails, proposals, presentations, blog posts. With a little tweaking, all of this can become LinkedIn content.
5. Use LinkedIn Stories and Polls
LinkedIn Stories are criminally underused, and polls are engagement magnets. Stories disappear after 24 hours, so there’s less pressure to make them perfect. Share quick updates, industry insights, or even just a motivational quote.
Polls are fantastic because they practically guarantee engagement. Ask your network about industry trends, preferences, or challenges they’re facing. It’s market research disguised as social media content, and it keeps you visible without much effort.
