LinkedIn has just announced something pretty exciting for anyone who publishes content on the platform. They’re rolling out a brand new feature that lets you add video covers to your articles and newsletters. No more boring static header images that people scroll past without a second thought!
This LinkedIn video cover feature is currently being deployed to all users, and it’s part of LinkedIn’s bigger push toward video content. The platform has clearly noticed that video content on LinkedIn is absolutely crushing it right now, and they’re giving creators the tools to ride that wave.
How LinkedIn Video Covers Works
When you create a LinkedIn article or newsletter, you’ll now see an option to “add a cover image or video” instead of just the traditional header image. This means you can grab your audience’s attention right from their main feed with engaging video content.
These LinkedIn article videos will actually play right in the main feed, so people can get a taste of your content before they even click through to read your full article.
LinkedIn newsletter videos work the same way, and subscribers will even see video thumbnails in their email notifications.
The Technical Stuff You Need to Know
LinkedIn has some specific recommendations for these video covers that are worth paying attention to. They’re suggesting creators use horizontal videos in a 16:9 aspect ratio, which makes perfect sense since it aligns with the article format and looks clean on both desktop and mobile.
LinkedIn cover video length is around 30 seconds or less. This isn’t the place for your 10-minute deep dive – think of it more like a compelling preview that makes people want to read more. Short, punchy, and engaging is the way to go.
Why This LinkedIn Video Feature Matters
Let’s talk about why this LinkedIn video update is such a big deal. Video content is absolutely dominating social media right now, and LinkedIn has been playing catch-up with platforms like TikTok and Instagram. But here’s the thing – LinkedIn’s audience is different. We’re talking about professionals, decision-makers, and people who are actually looking for valuable business content.
This LinkedIn content strategy update gives creators a powerful new tool to cut through the noise. Instead of hoping people will click on your article based on a headline and static image, you can now show them exactly what they’re going to get with engaging video previews.
