Mark Zuckerberg on March 25, 2026, has introduced meta small business as a brand new company-wide initiative. Meta Small Business is a company-wide priority launched by Mark Zuckerberg to support entrepreneurship and drive AI adoption among small business owners.
Meta Small Business will be led by Meta President and Vice Chairman Dina Powell McCormick and Head of Product Naomi Gleit, two of the most senior figures at the company. That alone signals how seriously Zuckerberg is taking this.
Why Is Meta Doing This Now?
Small Businesses Have Always Been Meta’s Core
This move did not come out of nowhere. There are an estimated 250 million small businesses worldwide already using Meta across Facebook, Instagram, Messenger, and WhatsApp. Zuckerberg has acknowledged that small businesses have always formed the backbone of Meta’s revenue model, and now the company wants to do significantly more for that audience.
AI Changes Everything for Entrepreneurs
The timing is deliberate. The effort will focus on building tools across Facebook, Instagram, and WhatsApp to help small businesses grow and scale more easily in the AI era. The idea is that AI should lower the barriers to starting and running a business — not just for tech companies and large corporations, but for the local bakery, the freelance designer, the online boutique owner.
As Zuckerberg put it in his memo to staff, the goal is to ensure that people broadly share in the prosperity that comes with advancing technology. That is a surprisingly human message from one of the biggest tech companies on the planet.
