Gucci Welcomes Thai Star Billkin as Its Latest Brand Ambassador

Gucci has named Thai actor and singer Billkin (Putthipong Assaratanakul) as its new brand ambassador, showcasing its commitment to global talent and the Asian market.

Billkin: A Rising Star in Thai Entertainment

Billkin, born on October 8, 1999, rose to fame with the Thai series "My Ambulance" (2019) and gained further acclaim with "I Told Sunset About You" (2020) and "I Promised You the Moon" (2021). He also has a successful music career with hits like "Smile Please" and "You Are My Everything."

A New Chapter with Gucci

This partnership marks a significant career milestone for Billkin. Known for his distinct style, he aligns perfectly with Gucci's bold aesthetic, aiming to attract younger audiences. Billkin expressed his excitement and honor in joining Gucci.

Gucci’s choice of Billkin underscores its dedication to diversity and the influence of the Asian market. Marco Bizzarri, Gucci’s CEO, praised Billkin as a representative of the new generation shaping entertainment and fashion.

The Impact of Celebrity Endorsements in Fashion

Celebrity endorsements, like Billkin’s, enhance luxury brands' appeal and reach. Billkin’s popularity, especially among younger fans, is expected to boost Gucci's presence in Southeast Asia, making him an ideal ambassador.

Fans anticipate innovative campaigns from this partnership, with Billkin set to bring a unique flair to Gucci’s narrative through various media appearances. This collaboration highlights cultural representation and individual expression in fashion.


Billkin's role as Gucci's ambassador celebrates creativity, diversity, and the fusion of fashion and entertainment, promising to elevate both his career and Gucci's legacy.

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