Rabanne Names Troye Sivan as Its First Global Makeup Brand Ambassador
Rabanne has officially named Troye Sivan as its first global makeup brand ambassador. The announcement marks a significant milestone for the brand, which is owned by Puig, a powerhouse in the perfume and fashion industry. Rabanne ventured into the beauty sector just one year ago, launching with a comprehensive 90-stock keeping unit (SKU) makeup collection.
Troye Sivan, the two-time Grammy-nominated singer, songwriter, and actor, will initially represent Rabanne’s Fresh Touch Foundation, which was previewed on Monday, July 8. Known for his distinctive style and influential presence in the entertainment world, Sivan embodies the innovative and inclusive spirit of the Rabanne brand.
The partnership is expected to highlight Rabanne's commitment to diversity and self-expression in beauty. By selecting Sivan as their ambassador, Rabanne aims to appeal to a broad, global audience and reinforce their position as a forward-thinking brand in the makeup industry.
Sivan expressed his excitement about the collaboration, stating that he is honored to be part of Rabanne's journey into the beauty world.
Rabanne’s foray into beauty with their expansive makeup collection has already garnered attention for its innovative formulations and stylish packaging. The addition of Sivan as a brand ambassador is anticipated to further elevate the brand’s visibility and appeal, particularly among younger, trend-conscious consumers.
Photo Cr. Courtesy of Rabanne x Troye Sivan