"Supermodel Bella Hadid Unveils New Beauty Brand, Orebella"

Bella Hadid has joined the list of celebrities with her own beauty brand.

Supermodel Bella Hadid has generated excitement by hinting at the impending debut of her personal beauty brand, Orebella. Utilizing Instagram and TikTok platforms, she shared an enigmatic teaser trailer alongside the caption, "Orebella founded by Bella Khair Hadid. Reveal your alchemy," with a scheduled launch date of May 2, 2024.

While specific details about the collection remain undisclosed, a trademark filing indicates that Orebella will likely emphasize scented products. The application covers a broad array of scented items, such as fragrances, body lotions, oils, hair care products like shampoos and conditioners, styling creams, and home fragrance products like incense, reed diffusers, and candles.

The trademark's proprietor, BKH Essential LLC, bears the initials of Bella Hadid's full name. Remarkably, within a mere day, Orebella's Instagram page has already garnered almost 40,000 followers. With this move, Bella Hadid joins the league of A-list celebrities who have ventured into the beauty industry by launching their own collections.

Given Bella Hadid's prominence in the fashion industry, her involvement with Orebella instills confidence that she is well-versed in this domain. We eagerly anticipate discovering what Orebella has in store for us.