If you have noticed more vertical, scripted videos with intense plot twists on your feed lately, you aren’t alone. This style of “micro-drama” has already taken over parts of the world, and now Meta wants in on the action. Instagram Seeks To Tap Into the Mini Drama Trend and transforms the app from a place for just selfies and memes into a pocket-sized television network. Let’s dive into what this means for your daily scroll.
What is a Mini Drama?
If you could imagine a soap opera, a romance novel, and a TikTok video all had a baby that would be what a mini drama is. It’s really short drama clips that are filmed specifically for your phone.
Why Instagram is Making the Move
It is no secret that short-form video is king right now. By choosing to ensure that Instagram seeks to tap into the mini drama trend, Meta is following a billion-dollar blueprint.
Competition with TikTok and ReelShort
Apps like ReelShort and TikTok have already seen massive success with this format. One report suggests the mini-drama market generated over $1.3 billion in the US alone last year! Instagram doesn’t want to be left behind while other platforms are capturing our attention with these addictive “mini-movies.”
Keeping Us in the App Longer
The goal for any social media platform is “retention.” When instagram seeks to tap into the mini drama trend, they intend to keep us longer in the app. It’s a lot harder to close the app when you need to find out if the main character finally discovers the truth about her long-lost twin!
