Syky, a luxury digital fashion platform, has launched an immersive Apple Vision Pro (AVP) app that brings avant-garde fashion experiences directly into users’ homes. This initiative marks a significant step in blending high fashion with spatial computing, offering users an interactive and visually rich environment to explore digital couture.(Vogue Business)
🧵 A Fusion of Fashion and Technology
The app features a collaboration with Japanese designer Kunihiko Morinaga of Anrealage, renowned for integrating technology into fashion. Users are welcomed into a photorealistic courtyard adorned with interactive elements like blossoms and butterflies. The centerpiece is the “Pyramid Dress,” a color-changing garment inspired by a bespoke Anrealage gown worn by Beyoncé during her Renaissance tour. Through the app, users can view the dress in 3D, rotate it, and manipulate its appearance using digital robotic arms, providing a hands-on experience with the design. (Vogue Business, Highsnobiety)
🎥 Immersive Storytelling
Beyond visual interaction, the app includes spatial videos featuring Morinaga discussing the collaboration and his design philosophy. These videos offer users deeper insights into the creative process, enhancing the storytelling aspect of the fashion pieces. (UNIT9)
🎯 Strategic Vision
Under the artistic direction of Nicola Formichetti, Syky’s AVP app aims to democratize access to high fashion by leveraging mixed reality. The focus is on storytelling and aesthetics rather than immediate sales, positioning the app as a platform for immersive fashion experiences. Despite the AVP’s premium price point and niche market, Syky’s early adoption reflects a commitment to innovation and reaching tech-savvy audiences. (Vogue Business)
This venture by Syky exemplifies the potential of spatial computing in transforming how consumers engage with fashion, offering a glimpse into a future where digital and physical fashion experiences seamlessly converge.
