Snapchat just acquired Saturn, which is a calendar app designed specifically for students. But calling it “just a calendar app” is like calling Snapchat “just a camera app” – there’s way more to it than that.
Saturn is this clever student scheduling app that lets kids share their class schedules with friends, plan hangouts, and basically stay connected throughout their school day.
Snapchat has always been the go-to social media platform for teens, and now they’re doubling down on that by buying an app that’s literally built for student life.
How Saturn Works (And Why Students Love It)
Here’s how Saturn gets works around student social networking. Instead of just showing you a boring calendar with your classes, it turns your schedule into a social experience.
Students can share their schedules with friends. You can literally see when your friends are free and plan to meet up during breaks or after school.
But it goes beyond just sharing schedules. The app lets students chat with each other and even join events right within the platform. So if there’s a basketball game or school dance coming up, you can organize your friend group all in one place.
The coolest part? It’s designed specifically for how students actually think and plan their days. Not like those clunky school portal systems that feel like they were built in 2005.
Get this – Saturn is already available in around 17,000 American high schools. That’s not a small number we’re talking about here. According to what Snapchat told Engadget, about 80% of U.S. high schoolers go to schools that support Saturn schedules.
That means this student calendar app has already proven it works in the real world. It’s not some startup hoping to find its audience – it’s an app that students are actually using every day to manage their school life and social connections.
And now Saturn is expanding into college campuses too, which opens up even more possibilities for connecting students across different educational levels.
The Bigger Picture of Educational Technology
This move also shows how social media companies are thinking about educational technology differently. Instead of trying to compete with traditional school systems, they’re finding ways to complement and enhance the student experience.
Saturn success in schools proves that students want technology that actually fits into their lives, not complicated systems that feel like work. When scheduling and social connection come together naturally, that’s when apps really take off with younger users.
What do you think? Are you excited to see how Snapchat changes after this acquisition, or do you think students prefer keeping their social apps and school apps separate?