Meta is testing a new feature that gives the Meta AI chatbot Grok-like functionality on Threads, with the ability to reply to posts with additional context. To do this, Meta AI is getting an official Threads account at @meta.ai that users can chat with alongside their other conversations in the app.
The mechanic is straightforward and deliberately low-friction. Users can tag @meta.ai in a post or reply and receive an in-stream answer. Meta suggests users could ask questions like “why are people talking about the World Cup this month?” and Meta AI will be able to publicly reply with contextual information directly in Threads conversations.
You can ask for anything from where to stream a movie to recipes for dishes you come across on Threads. Now, Threads users will have a constantly available AI chatbot to refer to in-stream.
The Technology Powering It
This is not just Meta AI in its previous form being copied across platforms. The Threads chatbot experience runs on Meta’s new Muse Spark model, the first major release from Meta’s AI Superintelligence team. Muse Spark is a multimodal reasoning system designed to support text, images, and tool use, though Threads currently exposes mainly text-based capabilities. Muse Spark emphasizes expanded reasoning and test-time thinking.
Meta is broadening access to the advanced Muse Spark AI model across multiple apps including Threads, enabling users to interact with AI via in-stream prompts. This rollout also introduces new features like Voice Chat mode, live AI camera queries, and a Shopping Mode in the Meta AI app, with integrations expanding to Ray-Ban and Oakley smart glasses.
The scale of this rollout makes clear that meta expanding AI chatbot access to Threads is not a standalone experiment — it is one piece of a much larger integration strategy across Meta’s entire ecosystem.
