BUILDING A BRAND ON YOUTUBE FEATURING AARON NACE
Although creating a YouTube brand can be difficult, with the correct approaches and resources, it is undoubtedly possible. Aaron Nace, a trained professional photographer and educator who has been producing online photography classes since 2009, is one person who has successfully developed a brand on YouTube.
Phlearn, Aaron Nace's YouTube channel, now has more than 1 million followers and 400 million video views. By continuously producing instructive, interesting, and entertaining high-quality video content, he has amassed a devoted audience.
Focusing on a certain niche has been one of the primary tactics Aaron Nace has used to establish his brand on YouTube. His courses on photography span a variety of subjects, from fundamental camera settings to more complex editing techniques. By focusing on a specific niche, he has been able to create a community of passionate photographers who look to him for guidance and inspiration.
Developing a consistent brand image is a key tactic Aaron Nace has employed to establish his brand on YouTube. His videos have a unified tone and aesthetic, and he has a distinct and distinctive trademark. In order to connect with his audience and promote his YouTube material, he also uses social media sites like Twitter and Instagram.
In order to market his YouTube channel and reach new viewers, Aaron Nace also employs sponsored advertising. To promote his films and raise his profile on the platform, he employs YouTube advertisements and Google AdWords.
Aaron Nace has used paid photography classes and ebooks to commercialize his channel in addition to developing his brand on YouTube. This has enabled him to make a living from his passion for photography.
Overall, Aaron Nace's success on YouTube is a testament to the power of building a brand on the platform. By focusing on a specific niche, creating a consistent brand image, and using paid advertising, he has been able to grow a loyal following and turn his passion into a business.