Businesses frequently view marketing as a supporting issue, something that can wait until more important issues are dealt with. But as well-known marketing guru Nick Jordan has noted, this couldn't be further from the reality. Marketing is critical for attracting new consumers and boosting sales, but it is also essential for influencing how the public views a company.

The fact that marketing contributes to the development of a company's brand and reputation is one of the key reasons why it should be given top attention. Businesses can enhance sales and customer loyalty by developing trust and credibility with their target audience by maintaining a consistent message and image.

The fact that marketing helps companies remain competitive in today's quick-changing and fast-paced market is another factor in its significance. To connect and engage with their target audience, organizations must be able to adapt and stay abreast of the most recent trends. New technologies and platforms are continuously emerging.

However, as Nick Jordan has stated, it's not just about attracting new consumers; it's also about ensuring that the existing ones stick around and, even more importantly, about keeping up with the competition "Another aspect of marketing is remaining one step ahead of the opposition. You may create tactics to set yourself apart from the competition and stand out in the market by being aware of what your rivals are doing and what is working effectively for them."

Perhaps most significantly, marketing aids organizations in comprehending their clients' customers and their requirements. Businesses can learn important information about their target market by collecting data and customer input. This information can then be used to help with product development, pricing plans, and other strategic business choices.

In conclusion, marketing is an essential component of any organization and not just a priority. Marketing is an investment, not an expense, as Nick Jordan has said. Businesses may position themselves for success in today's fast-paced and constantly-evolving market by realizing the value of marketing and making it a priority.

Best regards,

[Samson Ogunshe]

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